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Oakley Sunglasses.Did you know the color of your lenses can actually impact your performance? Sporting equipment companies make different colored lenses for nearly every outdoor activity you can imagine. Discount Oakley.Oakley launched what they call Prizm Lens Technology in October 2014, but has been building on the line ever since. Cheap Oakley Sunglasses.The company debuted a collection of goggles for snow sports this year that fine-tunes vision specifically for winter conditions, accentuating certain colors to help you see contrast in the snow.

Fake Oakleys.Oakley isn’t the only brand making sport-specific shades, though. Brands like REI, Nike, and Wiley-X offer similar technology. Whether you’re a skier, golfer, runner, or biker, there’s a unique lens that will help you see more detail, depth, and definition. Read on for highlights from Oakley’s latest line of sport-specific sunglasses and goggles.Oakley Sunglasses For Men.Opt for the red-tinted road lenses if you’re running or road biking this summer. The Oakley Prizm Road lenses will improve your vision in both bright light and shadows. Oakleys On Sale.Traffic lights, yellow lines, and imperfections on the road will become more vibrant and distinguished.

“We do this by making those surfaces and that dominant black surface richer and deeper,” says Wayne Chumbley, Oakley Outlet.the vision performance lab manager at Oakley. “All the other colors on that black surface like tar, dirt, and paint lines become more vibrant. Black absorbs all color, making it difficult to see contrast on. By making the surface darker and richer, we are building contrast to help you see better. “If Intel and Oakley get their way, soon you might be talking to your sunglasses, and they’ll talk back.Oakley Womens Sunglasses.Packed with Intel technology, Oakley’s newest eyewear called Radar Pace interacts with runners and cyclists using voice recognition, and aims to provide them with coaching feedback while they train.
Cheap Oakleys.The choice to go for an audio-only system, rather than including a Google Glass-like heads up display, was partly to maximize battery life and partly to save weight.Oakley Sunglasses Sale.The power lasts for six hours, which allows for it to be used on most longer distance training runs or rides, and the frame weighs in at 56 grams, which may feel a little heavier than a non-smart pair of sunglasses, but is not uncomfortable. Oakley Sunglasses Outlet.Visual displays, either in a pair of glasses or on a watch, also typically require a user to look elsewhere to read numbers, distracting them from the road ahead.

 

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In truth the Prizm lenses were good enough in most light conditions that we rarely used the Persimmon ones, but on those dull, grey winter days and in early evening murk, they’re like applying an instant dose of mood-brightening sunshine.They really do accentuate the positive to the point where taking them off again is almost depressing: ‘Oh, that’s what reality looks like’.Cheap Oakleys. We started to think of them as optical anti-depressants and it has to be pretty dark and gloomy before you need to remove them.Oakley Sunglasses Outlet.And because swapping the lenses over is so quick and easy, you can simply carry a spare set in a jersey pocket and change them if things cloud over markedly.

The only real issue we had with the glasses was very occasional mild fogging and smearing up of the inside of the lenses when things got really hot and sweaty on climbs despite the venting that comes as standard.To be fair, at this point, sweat was normally running into our eyes anyway and we doubt anything out there would have fared any better.Oakley Outlet. Under normal use or with any sort of breeze, they worked fine.Excellent, unobtrusively comfortable, all-round sports eye-protection with the added bonus not just of easy-to-swap lenses, but innovative activity-specific optics.Oakley Sunglasses Sale.They stayed firmly in place even on uneven terrain and you can change the lenses to suit the light conditions too with the Persimmon option doing an excellent job of brightening the gloom when things got too dark for the Prizms.

There are plenty of other lens options out there as well including a trail-friendly option and myriad other colour tints and finishes. No, they’re not cheap, but you’re getting a really versatile, all-year-round, set of shades that adapts to the environment, your activity and light levels too.Summer is undoubtedly here, and although it has been punctuated by rain, we finally have had some sunshine – which means you can add sunglasses to your daily attire.Fake Oakleys.For most brands, the holiday season is a discount deluge. Not so much for high-end sports and eyewear maker Oakley.Oakley Womens Sunglasses.“We’re not a highly promotional brand,” said Krysta Brown, the company’s director of online marketing.

Oakley might participate in seasonal promotions so long as they’re “brand right” and don’t undermine its messaging around premium, high-quality products.Oakley Sunglasses For Men. But while Oakley might not be tossing around 50%-off coupons like stocking stuffers, it’s definitely thinking about performance marketing, which is Brown’s purview.Cheap Oakley Sunglasses.Like other brands, Oakley divides its marketing activities by channel. Brown manages retail, commerce and overall brand awareness through paid search, SEO, affiliate marketing and display.“I work on any tactics that are ROI-driven and performance-based,” she said. “Ninety percent of what I do is direct response, and 75% of that is to drive ecommerce.”While the manufacturer’s Italian parent Luxottica owns numerous other sunglass brands and retail outlets, such as Sunglass Hut, Brown only focuses on Oakley’s sites and retail stores.

Oakley doesn’t have the visibility into its sister companies to support driving advertising to other Luxottica sites, though that’s a possibility. Many Luxottica brands work with the same vendors, which would make data-sharing easier should that ever top the agenda.Discount Oakley.While Oakley works with its digital agency of record iProspect for most of its performance marketing channels, it maintains a direct relationship with Steelhouse for its display retargeting.Oakley Sunglasses.“Having a digital agency of record enables data sharing capabilities across channels,” Brown said. “That agency understands how customers interact and how they’re crossing over in multiple channels. That’s a huge value-add.”The reason display is different is simple: Brown is comfortable with the direct relationship she’s had with Steelhouse since Oakley began using it in 2012, after Oakley’s previous agency a bakeoff between Steelhouse and another retargeter.

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Oakley has eight distinct Prizm lenses—with one tuned for snow, we could see seven of the eight at Rio—all formed over years of lab and field testing, which includes Olympic athletes.Jorgensen competes in the Oakley Prizm Road lens.Cheap Oakley Sunglasses. Olympic volleyballer Kerri Walsh says she finds the Prizm Field applicable for beach volleyball as whites and blues gets enhanced, allowing the ball and the sky to remain clear.Discount Oakley.The eight lenses can all fit in one of the five flexible nylon Green Fade frames, all 100,000 hand-painted in California spray booths.Oakley Sunglasses For Men. Each frame has a different purpose, with the frames used by mountain bikers, the Jawbreaker, for example, needing to handle the force and head movement with high grip.Oakley Sunglasses Outlet. A track sprinter, however, using the EVZero doesn’t need that grip, but wants a lightweight shield.Golfers and beach volleyball players will likely choose between the RadarLock Path and the Flak 2.0 XL while road cyclists may select the Radar EV Path based on personal aesthetic and performance preferences.

That filtering allows Prizm lenses to clean up environments and sharpen details, akin to upgrading to HD. American Olympic triathlete Gwen Jorgensen says she noticed the difference.Oakley Sunglasses. “After the race when I take off my lenses, it is almost like the normal environment becomes dull,” she says. “With Prizm, everything really comes alive—so many pops of colors and I can see details that I couldn’t see with the naked eye.”All lenses start with a clear, purified resin that gets colorized through dyes.Oakley Womens Sunglasses. That resin, after an extrusion process, is then placed into an injection mold to form the final lens material. By creating a gap in color on either side of a specific wavelength, the chosen wavelength seems that much more extreme.Fake Oakleys. “We are creating a lot of detail and depth perception, which creates performance value,” Chumbley says. “Color separation is the key. Bad light is what muddies the field.”It’s pretty rare nowadays to roll up to a bunch ride or race and not see someone wearing Oakley sunglasses.

Between the Radar, Radarlock (and XL), Radar EV and Jawbreakers, Oakley frames are donned by a huge number of cyclists around the world.Oakley Outlet.In addition to looking great (ok, maybe not the Jawbreakers), they offer fantastic visual clarity, durable construction, and best-in-class comfort. However, all of these frames have something in common which obscures the view – the frame itself.Oakley Sunglasses Sale.Oakley’s latest release the EVZero does away with the frame completely, and is designed for totally unobstructed vision. Claimed to be ‘the lightest performance sunglasses in history’, the new EVZero is a redesigned version of the the Sub Zero which was released in the 90’s.Cheap Oakleys.Available in two lens shapes, Path and the slightly larger Range, both feature lightweight slender earsocks made from Oakley’s ‘O-Matter’, and no-slip ‘Unobtainium’ rubber on the nosepiece and temple tips to keep the glasses securely attached to your face.Oakleys On Sale. Unfortunately the lens (or arms rather) are fixed, and though I’m not a frequent lens changer, it’s a feature I’d like to see.

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