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Oakley Sunglasses.Did you know the color of your lenses can actually impact your performance? Sporting equipment companies make different colored lenses for nearly every outdoor activity you can imagine. Discount Oakley.Oakley launched what they call Prizm Lens Technology in October 2014, but has been building on the line ever since. Cheap Oakley Sunglasses.The company debuted a collection of goggles for snow sports this year that fine-tunes vision specifically for winter conditions, accentuating certain colors to help you see contrast in the snow.

Fake Oakleys.Oakley isn’t the only brand making sport-specific shades, though. Brands like REI, Nike, and Wiley-X offer similar technology. Whether you’re a skier, golfer, runner, or biker, there’s a unique lens that will help you see more detail, depth, and definition. Read on for highlights from Oakley’s latest line of sport-specific sunglasses and goggles.Oakley Sunglasses For Men.Opt for the red-tinted road lenses if you’re running or road biking this summer. The Oakley Prizm Road lenses will improve your vision in both bright light and shadows. Oakleys On Sale.Traffic lights, yellow lines, and imperfections on the road will become more vibrant and distinguished.

“We do this by making those surfaces and that dominant black surface richer and deeper,” says Wayne Chumbley, Oakley Outlet.the vision performance lab manager at Oakley. “All the other colors on that black surface like tar, dirt, and paint lines become more vibrant. Black absorbs all color, making it difficult to see contrast on. By making the surface darker and richer, we are building contrast to help you see better. “If Intel and Oakley get their way, soon you might be talking to your sunglasses, and they’ll talk back.Oakley Womens Sunglasses.Packed with Intel technology, Oakley’s newest eyewear called Radar Pace interacts with runners and cyclists using voice recognition, and aims to provide them with coaching feedback while they train.
Cheap Oakleys.The choice to go for an audio-only system, rather than including a Google Glass-like heads up display, was partly to maximize battery life and partly to save weight.Oakley Sunglasses Sale.The power lasts for six hours, which allows for it to be used on most longer distance training runs or rides, and the frame weighs in at 56 grams, which may feel a little heavier than a non-smart pair of sunglasses, but is not uncomfortable. Oakley Sunglasses Outlet.Visual displays, either in a pair of glasses or on a watch, also typically require a user to look elsewhere to read numbers, distracting them from the road ahead.

 

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Oakley Sunglasses.I had a love/hate relationship with my former personal trainer, but it was always great to have someone to turn to for feedback on how I was performing. That coaching is the biggest draw of the Pace system. It monitors your distance traveled by tapping into your phone’s GPS and studies your heart rate if you’re wearing a third-party Bluetooth-enabled monitor. Oakley Sunglasses Sale.Oakley says this feature “will work with any Bluetooth-enabled smartwatch or fitness tracker with a heart rate monitor.”Oakley Sunglasses Outlet.

Cheap Oakley Sunglasses.The Radar Pace has what Intel and Oakley call a dual-initiative system, which, in layman’s terms, means that either you or the device can start a conversation. You can ask the Pace how you’re doing or it can tell you, without any prompts and after some time, how to improve your progress. And in case you interrupt each other, the Pace will cache your questions while it’s speaking and get back to you after it finishes what it had to say.Radar Pace, which was launched on Oakley.com and in select Oakley retail stores, creates dynamic and custom training programs, tracks performances, coaches in real-time and responds to questions asked by the user.

Fake Oakleys.Magic Johnson, “Merging Oakley’s leading design and performance benefits with Intel’s technology, Radar Pace is a game changer in training and coaching,” Ryan Saylor, Vice President of Advanced Product Development at Oakley, said in a statement. “One of the biggest benefits is the accountability – the coach being there with the athletes to help get the most out of every workout.”Radar Pace is made up of Oakley eyewear with integrated earbuds and microphone as well as a mobile app for iOS and Android.Oakley Womens Sunglasses. The app is available for free download from the Apple App Store or on Google Play.With smart technology, the device collects and then analyzes the user’s performance data, such as power output, heart rate, speed and pace. It then gathers information and relays it to the athlete in real-time. This allows the athlete to receive actionable feedback that is easy to understand rather then pure data that the athlete would then have to process.

Oakley Outlet.Whether it’s clarifying the subtle undulations on the fairway or highlighting white lines on race track, Oakley says its new Green Fade sunglasses aim to give athletes an edge by filtering light and creating what is essentially an artificial color spectrum optimized for the sport they play.Oakley Sunglasses For Men.And before you scoff at the idea of performance-enhancing sunglasses, there’s actually some actual science (and logic) behind Oakley’s tinting technology. “If sunglasses filter certain colors, then the eye’s response curves will be responding to the transmitted colors and not sensitive to the blocked colors,” says Steven Jacques, an optics researcher at Oregon Health & Science University. “In other words, the wavelengths observed are now ‘more defined.’”

Cheap Oakleys.Over two years in the making, Oakley’s Radar Pace is a real-time voice activated coaching system parading as a set of sunglasses. Discount Oakley.With the help of a mobile app, you can set up a personalised training program, track your performance and receive real-time coaching via the eyewear’s headphones.Note that the Radar Pace is purely a training tool, designed specifically for cycling or running, and not something that’s going to replace your Garmin or smart watch. And while there still are various software kinks to work out, the Radar Pace may be an early taste of technology we come to consider a training essential.

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In truth the Prizm lenses were good enough in most light conditions that we rarely used the Persimmon ones, but on those dull, grey winter days and in early evening murk, they’re like applying an instant dose of mood-brightening sunshine.They really do accentuate the positive to the point where taking them off again is almost depressing: ‘Oh, that’s what reality looks like’.Cheap Oakleys. We started to think of them as optical anti-depressants and it has to be pretty dark and gloomy before you need to remove them.Oakley Sunglasses Outlet.And because swapping the lenses over is so quick and easy, you can simply carry a spare set in a jersey pocket and change them if things cloud over markedly.

The only real issue we had with the glasses was very occasional mild fogging and smearing up of the inside of the lenses when things got really hot and sweaty on climbs despite the venting that comes as standard.To be fair, at this point, sweat was normally running into our eyes anyway and we doubt anything out there would have fared any better.Oakley Outlet. Under normal use or with any sort of breeze, they worked fine.Excellent, unobtrusively comfortable, all-round sports eye-protection with the added bonus not just of easy-to-swap lenses, but innovative activity-specific optics.Oakley Sunglasses Sale.They stayed firmly in place even on uneven terrain and you can change the lenses to suit the light conditions too with the Persimmon option doing an excellent job of brightening the gloom when things got too dark for the Prizms.

There are plenty of other lens options out there as well including a trail-friendly option and myriad other colour tints and finishes. No, they’re not cheap, but you’re getting a really versatile, all-year-round, set of shades that adapts to the environment, your activity and light levels too.Summer is undoubtedly here, and although it has been punctuated by rain, we finally have had some sunshine – which means you can add sunglasses to your daily attire.Fake Oakleys.For most brands, the holiday season is a discount deluge. Not so much for high-end sports and eyewear maker Oakley.Oakley Womens Sunglasses.“We’re not a highly promotional brand,” said Krysta Brown, the company’s director of online marketing.

Oakley might participate in seasonal promotions so long as they’re “brand right” and don’t undermine its messaging around premium, high-quality products.Oakley Sunglasses For Men. But while Oakley might not be tossing around 50%-off coupons like stocking stuffers, it’s definitely thinking about performance marketing, which is Brown’s purview.Cheap Oakley Sunglasses.Like other brands, Oakley divides its marketing activities by channel. Brown manages retail, commerce and overall brand awareness through paid search, SEO, affiliate marketing and display.“I work on any tactics that are ROI-driven and performance-based,” she said. “Ninety percent of what I do is direct response, and 75% of that is to drive ecommerce.”While the manufacturer’s Italian parent Luxottica owns numerous other sunglass brands and retail outlets, such as Sunglass Hut, Brown only focuses on Oakley’s sites and retail stores.

Oakley doesn’t have the visibility into its sister companies to support driving advertising to other Luxottica sites, though that’s a possibility. Many Luxottica brands work with the same vendors, which would make data-sharing easier should that ever top the agenda.Discount Oakley.While Oakley works with its digital agency of record iProspect for most of its performance marketing channels, it maintains a direct relationship with Steelhouse for its display retargeting.Oakley Sunglasses.“Having a digital agency of record enables data sharing capabilities across channels,” Brown said. “That agency understands how customers interact and how they’re crossing over in multiple channels. That’s a huge value-add.”The reason display is different is simple: Brown is comfortable with the direct relationship she’s had with Steelhouse since Oakley began using it in 2012, after Oakley’s previous agency a bakeoff between Steelhouse and another retargeter.

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ou don’t need any announcement when Oakley release a new model – you just have to look at the peloton.Only a few months since the April release of the much-hyped jawbreaker designed with Mark Cavendish and it has become the dominant eyewear choice among pro-riders in the Tour de France.Cheap Oakleys. Oakley must have had their work cut out producing the shades in so many team colourways.It’s a fine bit of marketing which also endorses the capabilities of Oakley sunglasses, especially when it comes to sports-specific applications.Oakley Sunglasses Outlet. It is also an indication of flawless marketing that has seen the brand shrug off any association with its less-savoury devotees.

Oakley is a sponsor of SB Nation and Gaslamp Ball.  You’ve no doubt noticed the Matt Kemp advertisement on our page all season.  It’s actually probably the best looking ad we have due to Matt Kemp being part of it and it’s color scheme that looks so good in conjunction with Gaslamp Ball’s new retro Padres colors.Oakley Outlet.Well last week Oakley unveiled a new video featuring Matt Kemp talking about his One Obsession for baseball and his other obsession for stylish sunglasses that both protect his dreamy eyes and help him to perform better on the field. What kind of Oakley sunglasses does Matt Kemp wear?  Oh those are the Flak 2.0’s with PRIZM technology that are specifically designed for baseball.  How do I know this?  Well last week Oakley’s PR company reached out to us with two offers.

First they asked if we would like to test these same sunglasses and second would we like to meet Matt Kemp?  Uh, yes please!The very next day a pair of Oakley Flak 2.0’s showed up at my door.  Without reading any of the documentation I took them for a run.  I hadn’t yet learned about the PRIZM technology but noticed how vibrant the colors looked and how some colors seemed to pop.Fake Oakleys.  Something special was happening to my eyes even if my mind couldn’t quite grasp it, my heart surely could. The Flak 2.0 frames were light but made with sturdy construction and rested comfortably upon my chiseled features. I appreciated the fact that they didn’t bounce on my face while jogging but fit snugly without any discomfort or pressure that you’d think would be needed to hold them in place.

I had an Oakley representative later explain to me what the PRIZM lenses are all about.  They have two different types for baseball, ones for the infield and one for the outfield.  They sent me the outfield lenses, undoubtedly knowing about my days patrolling the outfield for The Fighting Catfish in adult league baseball more than a decade ago.Cheap Oakley Sunglasses.The outfield lenses accentuate the blue of the sky to enhance the contrast of a fly ball.  The infield pair makes greens and reds of the grass and dirt richer so the white of the baseball stands out.  Click the link to above to see an interactive split screen example.Unfortunately I was not mistaken for Matt Kemp even while wearing these bad boys.  That’s the only downside that I’ve experienced so far.  It was only after meeting Kemp that I can see why.

That’s thanks to the Jawbreaker’s huge lens, a loose throwback to Oakley’s first sunglasses, the Eyeshade, and more recently’s POC’s Do Blade sunglasses. Oakley say the Jawbreaker’s are engineered to extend upward field of view (the top of the lens rises significantly above the nose clip) and improve ‘optical precision’ by 44 per cent (compared to the ‘average’ pair of sunglasses).Oakley Sunglasses. The idea is that the Jawbreakers will provide a wider field of vision on the bike, reducing the chance of the frame obscuring a rider’s eyeline – something Cavendish may have experienced given his low, aggressive position when sprinting.“The Jawbreaker really started with a conversation at a pretty casual dinner with Mark Cavendish,” says Ryan Calilung, director of concept development at Oakley.

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Although I went out of my way to avoid Luxottica, I did get one pair of sunglasses in from the fabled brand of Oakley. That’s because these are no ordinary sunglasses – Radar Pace was created in partnership with Intel and is the result of years of research.Oakley Outlet.Initially I thought they were AR glasses, but they’re actually filled with sensors and contain a voice coach when paired to your smartphone. Radar Pace also acts as a hub for other sensors on your feet, wrists, etc.Oakley Sunglasses Outlet.High Definition Optics, impact protection, and Plutonite UVA/B/C protection, vented lenses, and an interchangeable clear lens round out the basic sunglass features, but the voice-assisted run, cycling, and fitness coach is what sets these apart from everything else on the market.Cheap Oakleys.Since the tech is so advanced in these sunglasses, I’ll be doing a fuller review soon, but for now I just wanted to introduce you to them.Oakley Sunglasses Sale.

I’ve never been a fan of Oakley’s sunglasses for fashion (I’m more of a casual Ray-Ban guy), but I fell in love with Radar Pace as soon as I put them on.Oakley Womens Sunglasses. Oakley and Intel’s Radar Pace training sunglasses, which were introduced at CES last year, are now available to buy.Oakley Sunglasses. The sunglasses come with built-in earbuds that allow the sunglasses to respond to voice commands. You can ask how far you’ve traveled and your pace, and your voice assistant “coach” will respond along with encouragement to keep going. The sunglasses are also outfitted with a bunch of sensors, including an accelerometer and gyroscope.Oakley Sunglasses For Men. They can also apparently detect pressure, humidity, and proximity. The gradient on the sunglasses’ lens is called “Prizm Road.” I enjoy it. It reminds me of Word art or PowerPoint slides.

The sunglasses pair with your phone through Bluetooth and can be controlled through the Radar Pace’s companion Android / iOS app.Discount Oakley.Cheap Oakley Sunglasses.If you don’t feel like using voice controls or the app, there’s also a touch pad on the sunglasses where you can skip songs, take phone calls, and adjust the volume. Wearing Google Glass was probably never cool, but that doesn’t mean eyewear can’t still be both intelligent and hip. At least that’s what sunglass manufacturer Oakley is counting on.Fake Oakleys.Nine months after Intel — Oakley’s partner — gave us a brief glimpse of the future of intelligent eyewear, Oakley is finally ready to ship the sharp-looking Oakley Radar Pace.Oakleys On Sale.Like Google Glass before it. Unlike Glass, these frames feel lightweight and, at a glance, still look like normal eyewear.

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