In truth the Prizm lenses were good enough in most light conditions that we rarely used the Persimmon ones, but on those dull, grey winter days and in early evening murk, they’re like applying an instant dose of mood-brightening sunshine.They really do accentuate the positive to the point where taking them off again is almost depressing: ‘Oh, that’s what reality looks like’.Cheap Oakleys. We started to think of them as optical anti-depressants and it has to be pretty dark and gloomy before you need to remove them.Oakley Sunglasses Outlet.And because swapping the lenses over is so quick and easy, you can simply carry a spare set in a jersey pocket and change them if things cloud over markedly.
The only real issue we had with the glasses was very occasional mild fogging and smearing up of the inside of the lenses when things got really hot and sweaty on climbs despite the venting that comes as standard.To be fair, at this point, sweat was normally running into our eyes anyway and we doubt anything out there would have fared any better.Oakley Outlet. Under normal use or with any sort of breeze, they worked fine.Excellent, unobtrusively comfortable, all-round sports eye-protection with the added bonus not just of easy-to-swap lenses, but innovative activity-specific optics.Oakley Sunglasses Sale.They stayed firmly in place even on uneven terrain and you can change the lenses to suit the light conditions too with the Persimmon option doing an excellent job of brightening the gloom when things got too dark for the Prizms.
There are plenty of other lens options out there as well including a trail-friendly option and myriad other colour tints and finishes. No, they’re not cheap, but you’re getting a really versatile, all-year-round, set of shades that adapts to the environment, your activity and light levels too.Summer is undoubtedly here, and although it has been punctuated by rain, we finally have had some sunshine – which means you can add sunglasses to your daily attire.Fake Oakleys.For most brands, the holiday season is a discount deluge. Not so much for high-end sports and eyewear maker Oakley.Oakley Womens Sunglasses.“We’re not a highly promotional brand,” said Krysta Brown, the company’s director of online marketing.
Oakley might participate in seasonal promotions so long as they’re “brand right” and don’t undermine its messaging around premium, high-quality products.Oakley Sunglasses For Men. But while Oakley might not be tossing around 50%-off coupons like stocking stuffers, it’s definitely thinking about performance marketing, which is Brown’s purview.Cheap Oakley Sunglasses.Like other brands, Oakley divides its marketing activities by channel. Brown manages retail, commerce and overall brand awareness through paid search, SEO, affiliate marketing and display.“I work on any tactics that are ROI-driven and performance-based,” she said. “Ninety percent of what I do is direct response, and 75% of that is to drive ecommerce.”While the manufacturer’s Italian parent Luxottica owns numerous other sunglass brands and retail outlets, such as Sunglass Hut, Brown only focuses on Oakley’s sites and retail stores.
Oakley doesn’t have the visibility into its sister companies to support driving advertising to other Luxottica sites, though that’s a possibility. Many Luxottica brands work with the same vendors, which would make data-sharing easier should that ever top the agenda.Discount Oakley.While Oakley works with its digital agency of record iProspect for most of its performance marketing channels, it maintains a direct relationship with Steelhouse for its display retargeting.Oakley Sunglasses.“Having a digital agency of record enables data sharing capabilities across channels,” Brown said. “That agency understands how customers interact and how they’re crossing over in multiple channels. That’s a huge value-add.”The reason display is different is simple: Brown is comfortable with the direct relationship she’s had with Steelhouse since Oakley began using it in 2012, after Oakley’s previous agency a bakeoff between Steelhouse and another retargeter.